Integrated business to business marketing : the complete blueprint
Allott, Philip2022
Book
Total copies: 1
In an advanced digital era, with data available on almost everyone and everything, knowing how to bring these different technologies together into a cost-effective integrated marketing strategy that works to create new business sales is paramount to the success of any firm. Understanding what needs to be done to get good results, without spending a king's ransom or burning the midnight oil to generate those sales, is at the very heart of what 'Integrated Business to Business Marketing' is about. Whether you run an established enterprise or business start-up, Philip Allott will provide you with a blueprint for success.
Main title:
Integrated business to business marketing : the complete blueprint / Philip Allott.
Author:
Imprint:
Alresford : Business Books, 2022.
Collation:
240 pages ; 22 cm.
ISBN:
9781789047790 (pbk)178904779X (pbk)9781789047806 (ePub ebook)
Dewey class:
658.8 ALL658.8
LC class:
HF5415.1263
Language:
English
Subject:
BRN:
389237