The golden age of advertising - the 50s
2005
Book
Total copies: 1
Following World War Two, American consumers were bombarded by an ever-increasing amount of advertising for a vast array of new products. This book looks at the unabashed consumerism of the 1950s, examining the adverts which reflected the affluent and dynamic lives of Americans in this decade. Colorful capitalism (TASCHEN's 25th anniversary special edition) As McCarthyism swept across the United States and capitalism was king, white America enjoyed a feeling of pride and security that was reflected in advertising. Carelessly flooding society with dangerous misinformation, companies in the 50s promoted everything from vacations in Las Vegas, where guests could watch atomic bombs detonate, to cigarettes as healthy mood-enhancers, promoted by a baby who claims his mother feels better after she smokes a Marlboro. In this 25th anniversary special edition, you'll find ads for cars, travel, technology, liquor, cigarettes, movies, appliances, furniture, war bonds, toothpaste, you name it?the full spectrum of products and services available to the eager American consumer. These ads portray an accurate picture of the colorful capitalism that dominated the spirit of the 50s.
Main title:
The golden age of advertising - the 50s / edited by Jim Heimann ; with an introduction by Willy Wilkerson.
Author:
Edition:
[25th anniversary] ed.
Imprint:
Koln ; London : Taschen, c2005.
Collation:
351 p. : ill. (chiefly col.) ; 23 cm.
Notes:
Includes index.Introduction in English, French, German and Spanish.
ISBN:
9783822840900 (hbk)
Dewey class:
659.1097309045659.1097 HEI
LC class:
HF5813
Language:
EnglishFrenchGermanSpanish
Subject:
BRN:
380920