Will post for profit : how brands and influencers are cashing in on social media marketing
Blaney, Justin R.2020
Book
Total copies: 1
Since 2016, the term influencer has become one of the most buzzed-about terms in marketing and social media. Influencer marketing has become an alternative option to traditional marketing channels that may be out of reach or underperforming, and it has provided unique opportunities for both brands and aspiring influencers alike. However, one fact has remained constant: influencers and brands continue to struggle with the complex and volatile landscape that is social media. 'Will Post for Profit' unpacks the critical components that are necessary to be successful in this digital landscape that is social media.
Main title:
Will post for profit : how brands and influencers are cashing in on social media marketing / Justin Blaney, Kate Fleming.
Author:
Imprint:
New York : Post Hill Press, 2020.
Collation:
224 pages ; 21 cm.
ISBN:
9781642935462 (pbk)1642935468 (pbk)
Dewey class:
658.872 BLA658.872
LC class:
HF5414
Language:
English
Subject:
BRN:
354810