Tourism : principles and practice
Fletcher, John (John Edward)2018
Book
Total copies: 1
This text introduces the fundamental principles of tourism and provides a framework that effectively integrates theory and practice. A global and diverse spread of examples shows the impacts and influences of this fast-changing industry on its environment and vice versa. Thanks to its engaging writing style and accessible structure, Fletcher has become the ultimate one-stop text for any student studying Tourism. Its broad appeal and popularity increases with each new edition, making it excellent value for any student who wants to understand and explore the principles of the subject. Well-liked by students and lecturers alike, Tourism: Principles and Practice is the ultimate reference text for anyone wishing to understand the complex and varied issues involved with such a diverse and constantly changing subject.
Main title:
Author:
Fletcher, John (John Edward), authorFyall, Alan, authorGilbert, David, 1947 March 2-, authorWanhill, Stephen, author
Edition:
Sixth edition / John Fletcher, Alan Fyall, David Gilbert, Stephen Wanhill.
Imprint:
Harlow, England : Pearson, 2018.
Collation:
xxii, 636 pages : illustrations (colour) ; 27 cm
Notes:
Previous edition: 2013.Includes bibliographical references and index.
Contents:
Chapter 1: An Introduction to Tourism Chapter 2: The Nature of Tourism Demand Chapter 3: Tourism Consumer Behaviour Chapter 4: Measuring and Modelling Tourism Demand Chapter 5: Forecasting Tourism Demand Chapter 6: Destinations Chapter 7: The Economic Impact of Tourism Chapter 8: The Environmental Impact of Tourism Chapter 9: The Socio-Cultural Impact of Tourism Chapter 10: Sustainable Tourism Chapter 11: Tourism and Development Planning Chapter 12: Tourism, Crises and Disaster Management Chapter 13: Attractions Chapter 14: Accommodation Chapter 15: Events Management Chapter 16: Intermediaries Chapter 17: Transportation Chapter 18: Public Sector and Policy Chapter 19: Managing Marketing for Tourism Chapter 20: Marketing Planning Chapter 21: Marketing Mix Applications Chapter 22: Information Technology in Tourism
ISBN:
9781292172354 (pbk)9781292172361 (ePub ebook)9781292172392 (PDF ebook)
Dewey class:
338.4791
LC class:
G155.A1
Language:
English
BRN:
898285