An introduction to survey research
Cowles, Ernest2021
eBook
Abstract: An Introduction to Survey Research: The Basics of Survey Research, Second Edition introduces fundamentals of good survey research to students and practitioners of the survey process as well as end users of survey information. It describes key survey components needed to design, understand, and use surveys effectively and avoid the pitfalls stemming from bad survey construction and inappropriate methods.
Main title:
An introduction to survey research / Ernest L. Cowles.
Author:
Cowles, Ernest, authorCredo Reference (Firm), distributor
Edition:
Second edition.[Enhanced Credo edition]
Imprint:
New York [New York] : Business Expert Press, 2019.Boston, Massachusetts : Credo Reference, 2021.
Collation:
1 online resource (20 entries) : 8 images ; digital files.
Notes:
Description based on title page of print version.
System details:
Mode of access: World Wide Web.
Linking notes:
Print version: 2 volumes : illustrations
Contents:
Preface -- Acknowledgments -- Introduction -- Part I. The basics of survey research: Probability sampling; Total survey error; Factors to consider when thinking about surveys: the groundwork; Modes of survey delivery; References -- Part II: Carrying out the survey: Writing good questions; Carrying out the survey; Changing technology and survey research; Presenting survey results; References -- About the authors.
Access restrictions:
Access restricted to authorized users and institutions.
ISBN:
9781787857520 (electronic version)9781948976046 (invalid)1948976048 (invalid)1948976056 (invalid)9781948976053 (invalid)
Dewey class:
300.723
LC class:
HM538
Language:
English
BRN:
501480
Electronic access:
An introduction to survey research - Click here for electronic version: