Brand management : co-creating meaningful brands
Beverland, Michael2021
Book
Total copies: 1
This title presents the basics of brand management, providing both a theoretical and practical guide to brands, and placing emphasis on the theory that the consumer is a co-creator in a brand's identity.
Main title:
Brand management : co-creating meaningful brands / Michael Beverland.
Author:
Edition:
Second edition.
Imprint:
Los Angeles : SAGE, 2021.
Collation:
424 pages : illustrations.
Notes:
Previous edition: 2018.Includes bibliographical references and index.
ISBN:
9781529720129 (pbk)1529720125 (pbk)9781529755268 (ePub ebook)9781529720136
Dewey class:
658.827 BEV658.827
LC class:
HF5415.1255
Language:
English
BRN:
354806