Hit makers : how things become popular
Thompson, Derek, 1986-2017
Book
Total copies: 1
This text explores the question repeatedly posed by every business, artist, producer, and publisher: what makes a hit a hit? With incisive analysis and captivating storytelling, Atlantic Senior Editor Derek Thompson puts culture in the spotlight and asks why certain products and ideas achieve extraordinary popularity.
Main title:
Hit makers : how things become popular / Derek Thompson.
Author:
Imprint:
London : Allen Lane, 2017.
Collation:
344 pages : illustrations (black and white) ; 24 cm.
Notes:
Includes bibliographical references and index.
ISBN:
9780241216026 (hbk)0241216028 (hbk)
Dewey class:
306.3 THO306.3
LC class:
HC79.C6
Language:
English
Subject:
BRN:
311247