Visual merchandising : window and in-store displays for retail
Morgan, Tony2015
eBook
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers.
Main title:
Author:
Morgan, Tony, authorCredo Reference (Firm), distributor
Edition:
Second edition.
Imprint:
London, [England] : Laurence King, 2011.Boston, Massachusetts : Credo Reference, 2015.
Collation:
1 online resource (79 entries) ; digital files.
Notes:
Previous edition: 2008.Includes bibliographical references.Also available in print.Description based on title page of print version.
System details:
Mode of access: World Wide Web.
Linking notes:
Print version: 208 pages : illustrations (chiefly color)
Contents:
Preface -- The History of Visual Merchandising -- The Role of a Visual Merchandiser -- The day-to-day role of a visual merchandiser -- Training -- Visual merchandising in a department store -- Visual merchandising of multiple chain stores -- Visual merchandising of small retail outlets -- Measuring success -- Store Design -- What is store design? -- Why is store design important? -- Who designs the store? -- How does store design work? -- Store study: Kurt Geiger -- Windows -- Getting to know your windows -- Planning a window display -- Themes and schemes -- Budgeting -- Props -- Designing a window display -- Store study: Printemps -- Color -- Window prepping -- Installing the window display -- Store study: Louis Vuitton -- Lighting -- Signage and graphics -- Window calendar -- Window standards and maintenance, and budget -- Store study: Fortnum & Mason -- In-store Visual Merchandising -- Product adjacencies -- Floor layouts -- Store study: Matthew Williamson -- Fixtures -- Wall fixtures -- Product handling -- Store study: Flight 001 -- In-store displays and trend areas -- Point of purhase and add-on sales -- Clearance merchandise -- Signage and tagging -- Lighting -- Ambience -- Retail standards and maintenance, and budget -- Virtual visual merchandising -- Store study: Topshop -- Mannequins -- Sculpting -- Purchasing mannequins -- Dressing a mannequin -- Securing a mannequin -- Grouping mannequins -- Maintenance -- The Visual Merchandiser's Studio -- The visual merchandiser's toolbox -- Health and safety -- Lighting chart -- Glossary -- Further reading -- Acknowledgments.
Access restrictions:
Access restricted to authorized users and institutions.
ISBN:
9781856697637 (paperback)1856697630 (paperback)9781785391682 (electronic version)
Dewey class:
659.157
LC class:
HF5845
Language:
English
Added title:
Subject:
BRN:
502015
Electronic access:
Visual merchandising : window and in-store displays for retail - Click here for electronic version: