Value proposition design : how to create products and services customers want
2014
Book
Total copies: 5
The authors of the international bestseller 'Business Model Generation' explain how to create value propositions customers can't resist. 'Value Proposition Design' helps you tackle a core challenge of every business - creating compelling products and services customers want to buy.
Main title:
Value proposition design : how to create products and services customers want / Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith.
Imprint:
Hoboken : John Wiley & Sons, 2014.
Collation:
320 pages ; 25 cm.
ISBN:
9781118968055 (pbk)1118968050 (pbk)9781118968062 (ePub ebook)9781118968079 (PDF ebook)
Dewey class:
658.812 OST658.812
LC class:
HD30.28
Language:
English
Subject:
BRN:
354760