A dictionary of marketing [electronic resource]
Doyle, Charles, 1959-2011
Book
This is an accessible A-Z guide to all areas of marketing. Covering traditional techniques and theories as well as the latest terms and concepts in e-marketing and search engine optimization, this is the ideal reference for students and practitioners of marketing.
Main title:
A dictionary of marketing [electronic resource] / Charles Doyle.
Author:
Edition:
New ed.
Imprint:
Oxford : Oxford University Press, 2011.
Collation:
1 online resource (x, 436 p.) : ill.
Notes:
Previous ed: published as Collins dictionary of marketing. Glasgow: Collins, 2005.Includes bibliographical references.Description based on print version record.
Linking notes:
Print version
ISBN:
9780191727962 (ebook)
Dewey class:
658.8003
LC class:
HF5412
Language:
English
Added title:
Subject:
BRN:
779687
Electronic access: