The ultimate marketing & PR book : understand your customers, master digital marketing, perfect public relations
Davies, Eric (Marketing consultant)2020
eBook
Abstract: The Ultimate Marketing & PR Book gives you everything you need to be a better marketer. It is a dynamic collection of essential skills covering the topics that will help you make a seismic impact upon your performance - faster than you ever thought possible.
Main title:
The ultimate marketing & PR book : understand your customers, master digital marketing, perfect public relations / Eric Davies, Nick Smith, Brian Salter.
Author:
Davies, Eric (Marketing consultant), authorSmith, Nick, 1962-, authorSalter, Brian, authorCredo Reference (Firm), distributor
Edition:
Second edition.[Enhanced Credo edition]
Imprint:
London [England] : Hodder & Stoughton, 2018.Boston, Massachusetts : Credo Reference, 2020.
Collation:
1 online resource (49 entries) : 22 images ; digital files.
Series title:
Notes:
Description based on title page of print version.
System details:
Mode of access: World Wide Web.
Linking notes:
Print version: 475 pages : illustrations
Contents:
Part 1. Your marketing masterclass: Introduction; What is marketing? Marketing and the customer; Marketing information and marketing research; Strategic marketing; The marketing mix - product and price; The marketing mix - place; The marketing mix - promotion; Summary; 7 x 7 -- Part 2. Your digital marketing masterclass: Introduction; Building the ultimate sales website; SEO: The backbone of any digital marketing strategy; Social media marketing madness; Pay per click (PPC) simplified and explained; Mobile optimization and getting mobile users; Email marketing - why you should do it no matter what; Other marketing tricks and tips in the modern world; Summary; 7 x 7 -- Part 3. Your social media marketing masterclass: Introduction; Introduction to social media; Successful case studies; Getting started with social media marketing; Phase one of your social media takeover; Phase two of your social media takeover; Phase three: quality content creation; Managing, metrics and scaling up; Summary; 7 x 7 -- Part 4. Your public relations masterclass: Introduction; Who needs PR? External audiences; Dealing with the media; Social media; Practical pointers for powerful press releases; Marketing communications; Internal PR; Summary; 7 x 7 -- Answers.
Access restrictions:
Access restricted to authorized users and institutions.
ISBN:
9781787856264 (electronic version)9781473683983 (ePub ebook)147368398X (ePub ebook)9781473683976 (pbk.)
Dewey class:
658.8
LC class:
HF5415
Language:
English
Added title:
BRN:
501533
Electronic access:
The ultimate marketing & PR book : understand your customers, master digital marketing, perfect public relations - Click here for electronic version: