How brands grow : what marketers don't know
Sharp, Byron2010
Book
Total copies: 1
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do & how loyalty programs really affect loyalty.
Main title:
How brands grow : what marketers don't know / Byron Sharp and the researchers of the Ehrenberg-Bass Institute.
Imprint:
South Melbourne, Vic. ; Oxford : Oxford University Press, 2010.
Collation:
xvii, 228 p. : ill. ; 24 cm.
Notes:
Includes bibliographical references.
ISBN:
9780195573565 (hbk)0195573560 (hbk)
Dewey class:
658.8'27658.827
LC class:
HF5415.1255
Language:
English
BRN:
348820