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Fashion brand management : plan, scale and market a successful fashion business

Lowe, Alison2023
Book
Understand all there is to know about developing, launching and scaling a successful fashion brand with this practical guide to the realities of the fashion industry.
Author:
Lowe, Alison, author
Imprint:
London : KoganPage, 2023.
Collation:
xiii, 304 pages : illustrations (black and white) ; 24 cm
Notes:
Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9781398609006 (pbk)
Dewey class:
746.92068746.9206
Language:
English
BRN:
569656
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