The return of the housewife : why women are still cleaning up
Casey, Emma2025
Book
Total copies: 1
Investigating the rise of the social media 'cleanfluencer', this book asks why women are still the ones tidying up in the twenty-first century. -- . An illuminating look at the world of cleanfluencers that asks why the burden of housework still falls on women. Housework is good for you. Housework sparks joy. Housework is beautiful. Housework is glamorous. Housework is key to a happy family. Housework shows that you care. Housework is women's work. Social media is flooded with images of the perfect housewife. TikTok and Instagram 'cleanfluencers' produce endless photos and videos of women cleaning, tidying and putting things right. Figures such as Marie Kondo and Mrs Hinch have placed housework, with its promise of a life of love and contentment, at the centre of self-care and positive thinking. And yet housework remains one of the world's most unequal institutions. Women, especially poorer women and women of colour, do most low-paid and unpaid domestic labour. In The return of the housewife, Emma Casey asks why these inequalities matter and why they persist after a century of dramatic advances in women's rights. She offers a powerful call to challenge the prevailing myths around housework and the 'naturally competent' woman homemaker.
Main title:
Author:
Casey, Emma, author
Imprint:
Manchester : Manchester University Press, 2025.
Collation:
224 pages : illustrations (black and white) ; 24 cm
Contents:
Introduction: Why are women still cleaning up?1 'I really wanted to share this with you all!': The commercial success of the cleanfluencer2 Housework turned inwards: Cleanfluencing and the self3 'I'm broken and it's beautiful': Digital housework and the promise of happiness4 'Laughter can get you through the hard days': The cultural politics of housework5 The return of the housewife: Housework in the aftermath of crisisConclusion: Killing housework--Index
ISBN:
9781526170972 (hbk)9781526170965 (ePub ebook)9781526170996 (PDF ebook)
Dewey class:
305.42
LC class:
HQ1237
Language:
English
Subject:
Women -- Social conditions -- 21st centuryHousekeeping -- Social aspectsHousekeeping -- Political aspectsInternet personalitiesSocietySociety & culture: generalGender studies: women & girlsSociologyFeminism & feminist theorySociology: work & labourSocial discrimination & equal treatmentGender studies, gender groups
BRN:
907546