Brand management in a week
Hitchens, Paul2016
eBook
Abstract: Brand Management In A Week is a simple and straightforward guide to building a strong brand, giving you everything you really need to know in just seven short chapters. From the conceptual and planning stage through to implementation and sustainability, you'll find tips and insights gained from decades of industry experience to help you jump-start your brand and give you the tools and confidence to manage it through the hurdles of the business landscape.
Main title:
Brand management in a week / Paul Hitchens & Julia Hitchens.
Author:
Edition:
Updated second edition.
Imprint:
London [England] : Hodder & Stoughton, 2016.Boston, Massachusetts : Credo Reference, 2016.
Collation:
1 online resource (13 entries) : 16 images ; digital files.
Series title:
Variant title:
Title of previous edition: Successful brand management in a week.
Notes:
Also available in print version.Description based on title page of print version.
System details:
Mode of access: World Wide Web.
Linking notes:
Print version: 128 pages : illustrations
Contents:
Introduction -- Sunday: Determine your brand focus -- Monday: Define your brand strategy -- Tuesday: Express your brand through its identity -- Wednesday: Evolve your brand culture -- Thursday: Build your employer brand -- Friday: The importance of design -- Saturday: Sustaining the brand -- 7 x 7 -- Answers.
Access restrictions:
Access restricted to authorized users and institutions.
ISBN:
9781785397578 (electronic version)9781473627550 (print)
Dewey class:
658.827
LC class:
HF5415.1255
Language:
English
Added title:
Subject:
BRN:
501943
Electronic access:
Brand management in a week - Click here for electronic version: