Lean customer development : building products your customers will buy
Alvarez, Cindy2017
Book
Total copies: 6
How do you develop products that people will actually use and buy? Customer development research is a method for validating your product and company ideas - before you waste months and millions on solving a problem no one needs. Through customer development, you'll learn how your customers behave, what problems they need to solve, and what frustrates and delights them. Through a combination of open-ended interviewing and fast and flexible research techniques, this book provides rich insights that can take you beyond incremental improvements and to the 'a-ha!' moments that inspire truly great products and sustainable businesses.
Main title:
Author:
Imprint:
Beijing : O'Reilly, 2017.
Collation:
240 pages ; 23 cm.
Notes:
Originally published: 2014.
ISBN:
9781492023746 (pbk)1492023744 (pbk)
Dewey class:
658.575 ALV658.575
LC class:
HF5415.I53
Language:
English
BRN:
354801