Starting & running a business all-in-one for dummies
2011
Book
Total copies: 1
Written by a team of business and finance experts, this is a complete guide to every aspect of setting up and growing a successful business. It features advice on everything from business planning and marketing, managing staff and dealing with legal issues, to bookkeeping and taking care of tax obligations. Written by a team of business and finance experts, Starting & Running a Business All-In-One For Dummies is a complete guide to every aspect of setting up and growing a successful business. Featuring straight-talking advice on everything from business planning and marketing, managing staff and dealing with legal issues, to bookkeeping and taking care of tax obligations, this book is your one-stop guide to turning your business plans into profit. With Starting and Running a Business All-In-One For Dummies, 2 nd Edition , you'll discover how to: Identify new business opportunities Put together a business plan Find the money you need to get started Keep track of your finances -bookkeeping and forecasting Find, manage and retain good employees Deal with the legal aspects of running a business Market and sell your product Use new technology Grow and expand your business
Main title:
Starting & running a business all-in-one for dummies / by Liz Barclay ... [et al.].
Author:
Edition:
2nd ed., UK ed. / edited by Colin Barrow.
Imprint:
Chichester : Wiley, c2011.
Collation:
xxxii, 705 p. : ill. ; 24 cm.
Notes:
Previous ed.: Chichester: John Wiley, 2007.Includes index.
Contents:
Introduction 1 Book I: Planning Your Business 5 Chapter 1: Preparing for Business 7 Chapter 2: Being Your Own Boss 17 Chapter 3: Can You Do the Business? 35 Chapter 4: Starting Your Business Plan 45 Chapter 5: Establishing Your Starting Position 57 Chapter 6: Researching Your Customers, Competitors and Industry 75 Book II: Sorting Out Your Finances 95 Chapter 1: Finding the Money 97 Chapter 2: Figuring Out Financials 121 Chapter 3: Cash Flows and the Cash Flow Statement 147 Chapter 4: Forecasting and Budgeting 167 Book III: Finding and Managing Staff 191 Chapter 1: Staying on the Right Side of the Law 193 Chapter 2: Finding Person Friday Advertising and Interviewing 205 Chapter 3: Employing People Successfully225 Chapter 4: Disciplining and Dismissing Staff 239 Chapter 5: Paper Money, Money Paper Payslips and Deductions 253 Chapter 6: Inspiring Employees to Better Performance 265 Chapter 7: Coaching and Development 281 Chapter 8: Being an Expert at Performance Appraisal and Management 293 Book IV: Keeping on Top of the Books 307 Chapter 1: Satisfying the Tax Inspector 309 Chapter 2: Completing Year-End Payroll and Reports 317 Chapter 3: Getting Down to Bookkeeping Basics 331 Chapter 4: Controlling Your Books, Your Records and Your Money 345 Chapter 5: Producing a Profi t and Loss Statement 361 Chapter 6: Developing a Balance Sheet 375 Book V: Marketing and Advertising Your Wares 387 Chapter 1: Taking a Closer Look at Customers 389 Chapter 2: Marketing Your Wares 403 Chapter 3: Writing a Marketing Plan 429 Chapter 4: Brochures, Press Ads and Print 447 Chapter 5: Signs, Posters and More 467 Chapter 6: Public Relations and Word of Mouth 485 Chapter 7: Planning Your Business Website 497 Chapter 8: Choosing and Equipping Your New Online Business 511 Chapter 9: E-marketing 547 Book VI: Growing and Improving Your Business 571 Chapter 1: Thinking Strategically 573 Chapter 2: Managing More than One Product 595 Chapter 3: Improving Performance 625 Chapter 4: Franchising for Growth 639 Chapter 5: TV and Radio Ads (Or Your Own Show!) 645 Chapter 6: Becoming a Great Manager 661 Index 677
ISBN:
9781119975274 (pbk)
Dewey class:
658.11
LC class:
HD62.5
Language:
English
BRN:
320016