Every start-up founder feels confused, overwhelmed and uncertain at various times. The key to managing the relentless turmoil of a start-up is learning to manage yourself. This book gives you, the founder and CEO of a great start-up, the knowledge and experience that executive coach Alisa Cohn has gained from helping companies such as Etsy, Foursquare, InVision and The Wirecutter become headline names. Growth of your company begins with growth within you. The book provides you with effective and practical ways of maximising your strengths, defusing your triggers, controlling your self-doubt and building on your motivators.