When Max Dickins started to think about proposing to his girlfriend, he realised there was no one he could call on to be his best man. This realisation sent him down a rabbit hole, examining the friendships he had had over the years. Men are, on on average, more isolated and lonelier than women. Countless studies have affirmed this peculiarity, and there is a staggering worldwide inequality consistently recorded between the sexes in respect to suicide rates. Dickins' disarmingly honest and witty interrogation of traditional masculinity is a personal quest borne of inner crisis, providing a platform to intelligently explore the connection between widespread male loneliness and isolation and the recently christened social phenomenon of toxic masculinity. Join Max on his journey to find a best man, as he learns that perhaps what he and others like him really need is a best friend.