Since 2016, the term influencer has become one of the most buzzed-about terms in marketing and social media. Influencer marketing has become an alternative option to traditional marketing channels that may be out of reach or underperforming, and it has provided unique opportunities for both brands and aspiring influencers alike. However, one fact has remained constant: influencers and brands continue to struggle with the complex and volatile landscape that is social media. 'Will Post for Profit' unpacks the critical components that are necessary to be successful in this digital landscape that is social media.