When 'How to Make It in the New Music Business' hit shelves in 2016, it instantly became the go-to resource for musicians eager to make a living in a turbulent industry. Widely adopted by music schools everywhere, it inspired thousands to stop waiting around for that 'big break'. Now trusted as the leading expert for 'do it yourself' artists, Ari Herstand returns with this second edition, maintaining that a stable career can be built by taking advantage of the many tools at our fingertips: conquering social media, mastering the art of merchandising, embracing authentic fan connection, and simply learning how to persevere.