Founded on the testimonies of industry professionals, and drawing on a myriad of Japanese-language documents, memoirs and books, 'Anime' illuminates the anime business from the inside - investigating its innovators, its unsung heroes and its controversies. This new edition has been updated and revised throughout, with full colour illustrations and three new chapters on anime's fortunes among Chinese audiences and subcontractors, 21st century trends in 'otaku economics', and the huge transformations brought about by the rise of global streaming technology.