'How to Catch More Salmon' is about fishing according to the application of principles and practicalities that will not stop at a first salmon, but go on to catching more salmon, whether or not that is your final destination. It is not unique to fishing that a beginner can coexist with the expert and at times enjoy near-parity in terms of sporting success. Whether your passion for fishing takes you globe trotting (like Ritz) or not, this book invites you along for the experience, while sharing sporting insight at all levels, including luminaries of today's on and offline media.