For decades, psychologists and economists have studied the science of streaks to determine whether the 'hot hand' exists. Is there such a thing as being in the zone? Or it simply a case of seeing patterns in randomness? Genius scholars and Nobel Prize winners have dedicated years to answering this question. A substantial number of the decisions we make each day are rooted in two opposing beliefs: that if something happened before, it will happen again - or if it happened before, it probably won't happen again. 'The Hot Hand' is a provocative investigation into the seductive idea that streaks not only exist but can be created.