Uniquely, 'Practical Breastfeeding' represents women and birthing people from different backgrounds, ethnicities, ages, abilities, and gender identities. It is designed to appeal to a generation of parents who have started to turn to (sometimes unreliable) posts on Instagram for bite-sized pieces of information, conveyed through words, pictures and eye-pleasing design. The author, an experienced breastfeeding counsellor, puts a particular focus on the emotional wellbeing and mental health of mothers, topics often overlooked by other (overwhelmingly text-based) breastfeeding books. With endorsements from breastfeeding consultants, the book is poised to become a durable classic in parenting books.