In many ways we've never had it so good. Yet, still we continue to relentlessly aspire, wistfully yearning after that which feels just out of our reach, wondering if we'd be more content if we could obtain certain possessions or experiences. Is this just a perennial part of the human condition? Or have we been conditioned by advertising and consumerism to endlessly wonder, 'what if?' Based on the website and app, Crowdwish, 'The Wish' will review 99 of our most popular wishes, asking: what are the things we really want, how can we get closer to them, and how much happier would be if we had these things?