PR in a week : a public relations masterclass in seven simple steps
Salter, Brian2016
eBook
Abstract: Written by Brian Salter, a leading expert on public relations as both a practitioner and a journalist, this book quickly teaches you the insider secrets you need to know to in order run a successful public relations strategy.
Main title:
Author:
Salter, Brian, authorCredo Reference (Firm), distributor
Edition:
[Enhanced Credo edition]
Imprint:
London [England] : Hodder & Stoughton, 2016.Boston, Massachusetts : Credo Reference, 2016.
Collation:
1 online resource (13 entries) : 15 images ; digital files.
Series title:
Notes:
Also available in print version.Description based on title page of print version.
System details:
Mode of access: World Wide Web.
Linking notes:
Print version: 128 pages : illustrations
Contents:
Introduction -- Sunday: Who needs PR? -- Monday: External audiences -- Tuesday: Dealing with the media -- Wednesday: Social media -- Thursday: Practical pointers for powerful press releases -- Friday: Marketing communications -- Saturday: Internal PR -- 7 x 7 -- Answers.
Access restrictions:
Access restricted to authorized users and institutions.
ISBN:
9781785397462 (electronic version)147361029X (print)9781473610293 (print)
Dewey class:
659.2
LC class:
HD59
Language:
English
Added title:
Subject:
BRN:
501941
Electronic access:
PR in a week : a public relations masterclass in seven simple steps - Click here for electronic version: