Copywriting : successful writing for design, advertising and marketing
Lingwood, Gyles2022
Book
Total copies: 1
'Copywriting' shows how to write for all formats and contexts, from catalogues and products to advertising and websites. It explores the challenges of commercial writing, providing the tools to become a confident and versatile copywriter.
Author:
Lingwood, Gyles, authorShaw, Mark, 1965-, author
Edition:
Third edition / Gyles Lingwood, Mark Shaw.
Imprint:
London : Laurence King Publishing, 2022.
Collation:
240 pages : illustrations (black and white, and colour) ; 25 cm
Notes:
Previous edition: published as by Mark Shaw. 2012.Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9781529420241 (pbk)
Dewey class:
659.132
Language:
English
Added title:
Subject:
BRN:
498059