Creating a successful digital presence : objectives, strategies and tactics
Fletcher, Gordon2021
Book
Total copies: 1
Increasingly graduates, and anyone who is entering employment, need an individual digital presence to stand out and showcase themselves to secure their first professional role. This book takes an employability approach to encourage those currently studying, or about to enter the world of work, to develop a set of skills that enables them to recognise and deliver an effective digital presence, firstly for themselves and then for the organisations who would employ them. It does not assume any prior technical knowledge and emphasises the value and benefits of creating a presence to actively participate in the digital economy. By structuring the chapters incrementally, the reader is guided through the development of their own presence while also being given the concepts and tools that will enable them in the future to scale this activity to suit the needs of a start-up, an SME or a social business.
Main title:
Creating a successful digital presence : objectives, strategies and tactics / Gordon Fletcher, Noel Adolphus.
Imprint:
London : Routledge, 2021.
Collation:
200 pages : illustrations (black and white)
ISBN:
9780367460372 (pbk)0367460378 (pbk)9780367460341 (hbk)
Dewey class:
659.2028 FLE659.2028
LC class:
HM1221
Language:
English
Subject:
BRN:
389239