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Speechwriting in theory and practice

Kjeldsen, Jens E.2019
Book
Provides students, researchers, and practitioners of speechwriting with a unique insight in the theory, history, and practice of speechwriting. The combination of theory and practice with case studies from the United States and Europe makes this volume the first of its kind. The book offers an overview of the existing research and theory, analysing how speeches are written in political and public life, and paying attention to three central subjects of contemporary speechwriting: convincing characterization of the speaker, writing for the ear, and appealing with words to the eye.
Main title:
Speechwriting in theory and practice / Jens E. Kjeldsen, Amos Kiewe, Marie Lund, Jette Barnholdt Hansen.
Imprint:
Basingstoke, Hampshire : Palgrave Macmillan, 2019.
Collation:
202 pages ; 21 cm.
ISBN:
9783030036843 (pbk)3030036847 (pbk)9783030036850 (PDF ebook)
Dewey class:
808.51 KJE808.51
LC class:
PN4142
Language:
English
BRN:
376625
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