Crowdfunding : the corporate era
Marom, Dan, 1979-2015
Book
Total copies: 1
Crowdfunding is powerful because it transcends finance; the mechanism is a vehicle for marketing, innovation, market validation, sales, intrapreneurship - functions that are essential to the survival of all businesses, large or small. While crowdfunding was originally seen as a mechanism for entrepreneurs to raise capital for startups, we are now seeing how it can be used by multinational companies to transform their operations. This book will show you how innovative global corporations have started to use crowdfunding, and how your business might also benefit.
Main title:
Crowdfunding : the corporate era / Dan Marom, Richard Swart & Kevin Berg Grell.
Imprint:
London : Elliott and Thompson, 2015.
Collation:
288 pages ; 22 cm.
ISBN:
9781783961610 (pbk)1783961619 (pbk)9781783961627 (ebook)
Dewey class:
658.1522 MAR658.1522
LC class:
HG4011
Language:
English
Subject:
BRN:
281233