The Modi effect: inside Narendra Modi's campaign to transform India
Price, Lance2015
Book
How did a 'chai wallah' who sold tea on trains as a boy become Prime Minister of India? On May 16th, 2014, Narendra Modi was declared the winner of the largest election ever conducted anywhere in the world, having fought a campaign that was a master-class in modern electioneering. This book lifts the lid on a while new box of tricks, where message-management and IT wizardry combined to create an election-winning machine of fascinating power.
Main title:
Author:
Price, Lance, author
Imprint:
London : Hodder & Stoughton, 2015.
Collation:
400 pages
ISBN:
9781473610897 (hbk)
Dewey class:
324.9'540532324.9
LC class:
JQ292
Language:
English
Subject:
BRN:
272568