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Thumbnail for The direct to consumer playbook : the stories and strategies of the brands that wrote the DTC rules

The direct to consumer playbook : the stories and strategies of the brands that wrote the DTC rules

Stevens, Mike, 1951-2022
As consumer buying habits continue to shift, many businesses are turning their attention to e-commerce and selling direct to consumers. However, few manage to succeed at scale. Overcome the challenges of remaining competitive, adopting the right skills and maintaining resources, and discover how ...
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Thumbnail for The direct to consumer playbook : the stories and strategies of the brands that wrote the DTC rules

The direct to consumer playbook : the stories and strategies of the brands that wrote the DTC rules

Stevens, Mike, 1951-2022
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Copies: 1
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